“Our Firm, often referred to as ALAW, has undergone a tremendous evolution in the past year with significant investments in technology and communications across the organization” said Scott Barnes, Chief Operating Officer. “The ALAW identity exemplifies our strategic foundation of people and technology to produce top quality results at maximum value for our clients.”
The new brand and logo depict ALAW’s commitment to innovation while maintaining the stability and industry leadership for which it became known. The company’s new tagline, “A Firm Foundation for the Future,” underscores the firm’s client-centric operating philosophy, whereby the firm’s focus matches the clients’ goals to ensure stellar legal services for years to come.
“Our new brand identity pays homage to our 72 attorneys, 34 managers, 350+ paralegals and support staff; dedicated to providing ‘A’ service to our clients each and every day,” said Jim Albertelli, President and Founding Partner. “What has not changed is our steadfast commitment to investing back into the industry and giving back to our community; through the development of law, engagement in pro-bono endeavors, service efforts, development of political action and the introduction of new legislation. In this regard, we take a proactive approach to providing a more favorable legal environment for the ALAW’s clients and community.”
The new ALAW website (www.alaw.us) also reflects the firm’s commitment to clear communication and connection. The dynamic new redesign makes the site easier to navigate and provides easy access to the information and connections they need — industry news, legislative updates & information, technology resources, social media integration and onsite training opportunities.